About Us
Before starting LeadForce, Aaron Gusinov spent a decade running digital marketing at places like American Express and JPMorgan Chase, managing campaigns that drove over a billion dollars a year in card revenue and rebuilding email operations from the ground up.
Now, we take those playbooks and apply them to fast-growing businesses that need a reliable source of pipeline.
The 97% Everyone Ignores
Most outbound teams obsess over the 3% of the market actively looking to buy right now. That's where all the ads, demos, and "quick call?" messages go.
We like that 3%. But we're also interested in the other 97% of your market.
Instead of burning prospects out with endless follow-ups, we send one high-value, low-friction touchpoint every 60-90 days to your entire addressable market.
By staying top of mind with the 97% who aren't ready today, when their timing shifts in 3, 6, or 12 months, you become the obvious choice.
The best part, we’re not guessing who's ready. We’re letting timing and data tell us who to pursue.